(6/24/2015) Based on
Dimensional Research’s survey in 2013, 90% of consumers say buying decisions are influenced by online reviews.
Another survey also indicates that about 88% of consumers trust online review as much as personal recommendation. It's not surprising that many companies try to influence their own product or competitor's product review on the internet.
Amazon now announces their new updated review rating system. Amazon will give 'more recent,' 'more helpful' reviews higher weight to counter those illegitimate (complaint on shipping delay) or fake reviews that confuse consumers. But let's wait and see the mouse and cat chasing in the next round. Fake reviews won't die easily.
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