Thursday, October 8, 2015

Digital Camera x.0?

(10/08/2015) From the time the first digital camera launched in the market place, we know it's going to change the whole game. After that, the quality of digital camera has improved a lot, more pixels, stability and anti-shock, low-light shooting, time-lapse, and 4K video etc. The simple point-and-shoot cameras now are almost encroached by smartphones. The newest Apple iPhone 6s and Google's Nexus 6 both have very powerful digital camera functions. Now many digital camera makers have to move up to SLR (single-lens reflex) camera market for survival.

Will these digital camera makers find a short period of peace in the SLR market? I guess not. Three years ago, there was a light field technology developed by Lytro that allows users to refocus after pictures are taken. However, due to clumsy and awkward design and bad marketing, Lytro didn't have any big impact on the market. Though, Lytro now reposition themselves and launches a new Lytro Illum, which at least looks more like a digital camera. I am not sure if Lytro Illum will make a difference.

Personally, I think this new one may shake the SLR camera market (one day?). A new company called "Light" combines 16 cameras into one device, Light L16. Their technology will allow users shoot really high quality digital photos, and it looks very similar to the point-and-shoot digital camera that was our darling years ago but now sits in our drawer. I think this will be a big deal. One catch: it's not launched yet, a new product will be available in 2016 summer.




 Light L16 videos


Light 16 professional review

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