Tuesday, March 22, 2016

Smartphone's Design Fatigue

(03/22/2016) In less than 10 years after Apple's first iPhone launched in 2007, Apple's new iPhone SE goes from bigger to smaller. It is a 4-inch smartphone, like iPhone 4s, accompanies with some updated features that iPhone 6s has. Exciting? Probably not for even loyal Apple fans. There are several other signs showing that the steam of smartphone is losing strength. For example, iPhone 6s sales dropped lower than iPhone 6; the sale of Samsung's Galaxy 6 was also bad in 2015, which makes Samsung to boost its Galaxy 7 with either free Gear S2 Smartwatch Or free Gear VR Headset.

I have not updated my smartphone for more than two years. Other than terrible battery life, I feel no need to upgrade. Smartphone makers may really bump into the first growth bottleneck of smartphone.


Tuesday, March 15, 2016

Selfie for Mobile Payment Confirmation?

(3/15/2016) Do you like to take selfie photos? If so, do you like to send it to your credit card company? MasterCard will launch a new technology for mobile payment confirmation. If you pay plastic surgery with your cell phone, the credit card company maybe able to tell you whether your $$$ is well spent.

Smile!



Friday, March 11, 2016

Replenish -- Green packaging

(3/11/2016) Shipping and logistics cost can sometimes be 20% or more on the total product final cost. For some product, water is also the heaviest element inside the product. Think of the coke, beer, tea, detergent .... Since the weight mostly determines the shipping cost, if we can reduce water then we can save some shipping cost. Now Replenish wants to change the packaging to this (see below), consumer just need to add right amount of water back to the product. Will business adapt it? Will consumers buy it?

Some may wonder, why should they still include the big container? Why don't they just sell refill packages? Well there are several reasons. First, the big container shows the exact portion of water (especially for those product that chemical mix has to be exact). Even if the product is not dangerous if the chemical mix is wrong, consumers often fail to follow instruction correctly. See the concentrated detergent example in the US (that's why eventually P&G designs Tide Pods). Second, small refill package looks less valuable and easy for stealth.

I guess is, "It's a good idea. But it will only be in a niche market for specific products." I don't expect that I will be able to buy Arizona Greentea concentrate and add water on my own.
Prototype of Replenish packing.