Replenish -- Green packaging

(3/11/2016) Shipping and logistics cost can sometimes be 20% or more on the total product final cost. For some product, water is also the heaviest element inside the product. Think of the coke, beer, tea, detergent .... Since the weight mostly determines the shipping cost, if we can reduce water then we can save some shipping cost. Now Replenish wants to change the packaging to this (see below), consumer just need to add right amount of water back to the product. Will business adapt it? Will consumers buy it?

Some may wonder, why should they still include the big container? Why don't they just sell refill packages? Well there are several reasons. First, the big container shows the exact portion of water (especially for those product that chemical mix has to be exact). Even if the product is not dangerous if the chemical mix is wrong, consumers often fail to follow instruction correctly. See the concentrated detergent example in the US (that's why eventually P&G designs Tide Pods). Second, small refill package looks less valuable and easy for stealth.

I guess is, "It's a good idea. But it will only be in a niche market for specific products." I don't expect that I will be able to buy Arizona Greentea concentrate and add water on my own.

Prototype of Replenish packing.