Ignorance of social media

(9/28/2012) We moved into the era of social media in less than 12 years and many people are not aware of this big shift. While posting on social media, your words are not just circulating within a group of friends. Through the friends of friends, "politically incorrect" words spread like wild fire.

An CEO from a Montana ice cream company replied to his customer with no respect. the damage is not just between him and that customer. It becomes a social network sensation (maybe in a local level).

Two days after his improper remarks, the CEO of this ice cream company decides to step down. The power of social media. (9/30/2012)