Ignorance of Social Media Costs One CEO's Job

(1/13/2013) Many of us are using various social media everyday. We have seen a lot of social successful media sensations (PSY's Gangnam Style or United Breaks Guitar ), but there also have a lot of failures. One customer of a Montana Wilcoxson's Ice Cream asked on the company's facebook page that whether it contained pork gelatin since he was a Muslim, and the CEO responded like this. 

This ignorance costed this CEO his job. He stepped down two days after this event.