Southwest Let Passengers Fight with Each Other

(1/22/2013) Southwest's no seat assigning policy has been its unique service feature. Since it introduced A/B/C boarding group policy in 2007, passengers have to check-in in the 24-hour window before departure early enough to get an early boarding number in order to get a better seat. Later, after introducing its Early-bird check-in in 2009, it's $10 early-bird check-in earned $23 millions in the second quarter of 2010 (and it's 'other revenue' continued to grow fast in 2011 and 2012.). Now it is introducing again a $40 "cut-in" to let the last-minute B or C group passengers to get a A boarding pass. What a smart strategy, Southwest Airline just let passengers to fight with one another and collect huge revenue. I wonder where is the limit that passengers become upset?