T-Mobile Goes No Contract with Subscribers

(3/26/2013) T-Mobile decides to take down the contract with its subscribers, and its starting monthly rate of unlimited phone, txt and data is $50 (well, with download speed limit). Will it be a game changer? Or it is the last survival approach that T-mobile (the smallest major wireless service provider in the U.S. and they keep losing subscribers to other carriers) can have now? Since T-Mobile won't subsidize subscribers high-end smartphones by locking subscribers with contracts, subscribers will have to pay a high-end smartphone with several installments (say $15-20 monthly). Let us wait and see.

My bet is T-Mobile will transforme into like TracFone or Virgin Mobile. Price is not the only criteria that consumers care.