Product Redesign

(4/22/2013) Product redesign suppose to improve the current product, increase profit margin, beat the competitors, and/or attract more consumers. However, sometimes a product redesign makes things worse. There are two examples.

The first one is Tropicana package redesign. It went from a very recognizable package to a generic-look dull package. I really don't know what the administrators were thinking.

The tops are old packages. Those are much nicer.

Another example is the logo redesign of Gap. You may wonder that is a magic work of new CEO trying to show that Gap will enter a new era - from bad to worse.