(10/06/2016) Well it is embarrassing. Gap's warehouse in NY got fire last month. Normally this type of disaster to business causes various degree of damage. But an analyst thinks that fire will be just fine to Gap since their sales was down over the years and the fire may just slashed some unwanted inventory level. However, WSJ had a report saying that the fire will slow down the delivery of Gap's online order. In fact, the share price of Gap just jumped more than 14% today, so maybe the analyst's perspective is correct.
Showing posts with label Gap. Show all posts
Showing posts with label Gap. Show all posts
Friday, October 7, 2016
Friday, September 20, 2013
Social Media and Damage Control
(11/28/2013) In Thanksgiving morning, I saw this encouraging news. Gap responded to its "make love" Sikh model ad very positively: "Hi there. Thanks for informing us. Can you please follow & DM (direct message) us? We'd like to know the location of this." It makes a difference and turns a negative distraction into a positive PR for Gap. The IQ of a consciousness business matters.
(9/20/2013) In the era of social media, any misfire of an individual can cause huge damage in the whole dynamic. A thoughtless tweet from a professor at the University of Kansas can rally pro-gun group. We have seen too many examples: employee's tasteless facebook show-offs (Berger King), Politician's mistweet, Kitchen Aid.... See here.
Collective interest now hinges on several individuals. How much more dynamic a human world can be?
(9/20/2013) In the era of social media, any misfire of an individual can cause huge damage in the whole dynamic. A thoughtless tweet from a professor at the University of Kansas can rally pro-gun group. We have seen too many examples: employee's tasteless facebook show-offs (Berger King), Politician's mistweet, Kitchen Aid.... See here.
Collective interest now hinges on several individuals. How much more dynamic a human world can be?
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| Screenshot saved from Huffington Post |
Monday, April 22, 2013
Product Redesign
(4/22/2013) Product redesign suppose to improve the current product, increase profit margin, beat the competitors, and/or attract more consumers. However, sometimes a product redesign makes things worse. There are two examples.
The first one is Tropicana package redesign. It went from a very recognizable package to a generic-look dull package. I really don't know what the administrators were thinking.
Another example is the logo redesign of Gap. You may wonder that is a magic work of new CEO trying to show that Gap will enter a new era - from bad to worse.
The first one is Tropicana package redesign. It went from a very recognizable package to a generic-look dull package. I really don't know what the administrators were thinking.
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| The tops are old packages. Those are much nicer. |
Another example is the logo redesign of Gap. You may wonder that is a magic work of new CEO trying to show that Gap will enter a new era - from bad to worse.
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