Sunday, June 30, 2013

Recall? No Recall? Can Car Buyers Trust Jeep?

(6/30/2013) For an issue as big as life and safety, can it be more confusing like Jeep's handling their safety issue? After three year's investigation about Jeep's SUV over fuel tank leaking and causing fire, the US National Highway Traffic and Safety Administration recommended Chrysler to recall its 2.7 million SUV. Several weeks after, after some talk between the CEO of Chrysler and DOT secretary, Jeep corrected that this recall only covered 1.5 millions of SUVs. Some years and some models won't need recall because they have different designs. Some Chrysler Jeep owners now are confused and concern their safety driving their Jeep.

Jeep's argument might be valid since the recall is expensive. However, the communication from Chrysler to their Jeep owners is definitely not sufficient. Losing the trust from their loyal consumers might outweigh the saving from a smaller recall.



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