"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
Tuesday, June 4, 2013
Lessons from Zynga's Fall
(6/4/2013) If the success comes from viral media, it should watch out the day it becomes 'not contagious' anymore. This is a story of Zynga, the online gaming company of once popular 'farmville.' Many recent viral successes can learn from their rise and fall and be prepared for it.
"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
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