"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
Showing posts with label Virtual world. Show all posts
Showing posts with label Virtual world. Show all posts
Tuesday, June 4, 2013
Lessons from Zynga's Fall
(6/4/2013) If the success comes from viral media, it should watch out the day it becomes 'not contagious' anymore. This is a story of Zynga, the online gaming company of once popular 'farmville.' Many recent viral successes can learn from their rise and fall and be prepared for it.
"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
Thursday, January 17, 2013
Tuesday, October 16, 2012
Watching President Debate in A Huge Virtual Living Room
(10/16/2012) If you are watching on the TV and follow some internet media for people's reaction, you will find that you are in a huge virtual living room with everybody. Your most politically active friends on facebook and twitters, news hosts, talking heads, comedians..., all of them are sharing their reaction in the same time?
Hey, buddy! Are you sure that you didn't hear my cursing when Romney lied? "Buxxxxxt!..." My friend's cursing is echoing in my huge virtual living (if I really retweet then, you probably get some echos over there too). I have been to the U.S. for three presidential elections (this is the fourth one). This is really the first time that I see the people's emotions and reactions from the debate become so contagious. Thanks to Twitters and Facebook, they are the winners.
Hey, buddy! Are you sure that you didn't hear my cursing when Romney lied? "Buxxxxxt!..." My friend's cursing is echoing in my huge virtual living (if I really retweet then, you probably get some echos over there too). I have been to the U.S. for three presidential elections (this is the fourth one). This is really the first time that I see the people's emotions and reactions from the debate become so contagious. Thanks to Twitters and Facebook, they are the winners.
This is another interesting platform, anybody can join this big virtual living room: HuffPost Live.
Thursday, October 4, 2012
Black Market Twitter Accounts Up For Sale
(10/4/2012)
This news "Twitter Hacking Victims Find Stolen Accounts Sold On BlackMarket" is just way too weird in the first sight. Can you imagine that the virtual avatar can be kidnapped and sold on the Internet?
This news "Twitter Hacking Victims Find Stolen Accounts Sold On BlackMarket" is just way too weird in the first sight. Can you imagine that the virtual avatar can be kidnapped and sold on the Internet?
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