Biodegradable But Not Popular

(11/26/2013) As consumers become more environmentally conscious, it is surprising a new biodegradable packaging is unpopular to consumer. Sun Chips (a brand of Frito-Lay, own by Pepsi) had its chips inside a new 100% biodegradable material in 2008. However, this new materials made very loud noises (see how loud it is here) that consumers repelled and the sales dropped 11% after new packaging. After 18 months of experiment, Sun Chips dumped this noise bags. In 2011, Sun Chips made another try to have a quieter bag. It looks like this time it works.