Southwest And Airtran's Painful Merge

(11/20/2013) If you were an Airtran's loyal customer, you probably are not happy with its new boss: Southwest Airlines. Since its merger from 2011, these two companies' merger has been painful and frustrating many customers (probably more on Airtran's customers since Southwest will change Airtran's operations into Southwest's style). Wall Street Journal had a good article showing the complexity of process integration between Southwest and Airtran. Overall, the merger and system integration was not as bad as United and Continental if you judge from media exposure. As a Southwest happy customer, I hope one day I can have an easy flight to Cancun or Aruba via Southwest.