No to Social Media Is Not An Answer

(2/13/2013) This is another interesting news. Marc Rubio gulping a tiny Poland Spring water after Obama SOTU speech became a media sensation. Poland Spring was not planned to be the media focus; however, it is. After that video spread, media is approaching Poland Spring for their comments. However, Poland Spring is nowhere to be found.

Fourteen hours later, this is what Poland Spring respond on Facebook. Media analysts say Poland Spring lost a great PR chance. How do you think?

Poland Spring's official respond on facebook: “Reflecting on our cameo. What a night!”

(6/29/2013) This is another serendipity for the footware maker -- Texan Congresswoman Wendy Davis wearing a pair of sneaker for 13-hour standing filibuster. After that, it triggered a lot of query and reviews on Amazon.com. However, I don't see this Japanese shoe maker (Mizuno) grasping the great opportunity to market their shoes.