Jeep's argument might be valid since the recall is expensive. However, the communication from Chrysler to their Jeep owners is definitely not sufficient. Losing the trust from their loyal consumers might outweigh the saving from a smaller recall.
Sunday, June 30, 2013
Recall? No Recall? Can Car Buyers Trust Jeep?
(6/30/2013) For an issue as big as life and safety, can it be more confusing like Jeep's handling their safety issue? After three year's investigation about Jeep's SUV over fuel tank leaking and causing fire, the US National Highway Traffic and Safety Administration recommended Chrysler to recall its 2.7 million SUV. Several weeks after, after some talk between the CEO of Chrysler and DOT secretary, Jeep corrected that this recall only covered 1.5 millions of SUVs. Some years and some models won't need recall because they have different designs. Some Chrysler Jeep owners now are confused and concern their safety driving their Jeep.
Jeep's argument might be valid since the recall is expensive. However, the communication from Chrysler to their Jeep owners is definitely not sufficient. Losing the trust from their loyal consumers might outweigh the saving from a smaller recall.
Jeep's argument might be valid since the recall is expensive. However, the communication from Chrysler to their Jeep owners is definitely not sufficient. Losing the trust from their loyal consumers might outweigh the saving from a smaller recall.
Friday, June 28, 2013
Coors Going Green
(6/28/2013) Doing green business is not that difficulty. Coors Brewery now can totally recycle the materials of their beer brewery and go landfill free! It says achieving land-fill free is "remarkably low-tech." I visited this brewery in a CSCMP conference tour to this Coors' brewery, it was amazing. Congratulations!
Tuesday, June 25, 2013
Where Process-Improvement Projects Go Wrong
(6/25/2013) I think this is a pretty good article about "Where Process-Improvement Projects Go Wrong." It is not complete or exhaustive, but it reminds me of our self-improvement initiatives (quit smoking, exercise, career change, or diet control....). Business is about people and that's why.
Tuesday, June 4, 2013
Lessons from Zynga's Fall
(6/4/2013) If the success comes from viral media, it should watch out the day it becomes 'not contagious' anymore. This is a story of Zynga, the online gaming company of once popular 'farmville.' Many recent viral successes can learn from their rise and fall and be prepared for it.
"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
"Companies like Zynga that target casual gamers, who can try new apps for free and without investing in any kind of hardware, must work especially hard to keep these more fickle users' attention. Zynga's massive audience of casual gamers is easily distracted by the company's proliferating competitors, and they have little reason to be loyal to Zynga. These users frequently view its wares as an enjoyable, but disposable, form of entertainment."
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