Crazy Innovation -- Fart Filtering Underwear

(10/24/2013) This will be the most crazy innovation of this year (maybe decade): fart filtering underwear, which comes from the United Kingdom. It says "Americans are making up the majority of our sales at the moment." OK, Wait a moment. Do American fart more than other people, or are American more ashamed of it? Well, I am still not an American at this moment.

I would say the price is pretty 'reasonable,' $31 to $45 a piece (The Calvin Klein designer male underwear can easily go above $30 per item). No wonder it says the company has experienced 400 percent increase in their order. By the way, does the fart filter has some expiration date or maximal amounts of usage?

(11/18/2014) Last year, I used this new innovation in my MBA class. Their reaction was very hilarious. However, I had some doubt about their business sustainability. I plan to use this example again tomorrow in class. Before I do, I check whether this company (myshreddies.com) still exists. Guess what? It does and seems to do pretty well. I would recommend they sell their patent to all major underwear makers. Check out how they name the product lines ( FLATULENCE, INCONTINENCE...), hilarious.

Another recommendation: they should have some thicker filter models. They will last longer and raise ('disguise') some people's butts by visually misleading viewers.

This is a new picture that used in their website homepage. Can sniffing be more fun than this? It reminds of the dogs in my neighborhood.