The Success of K-Cups

(10/1/2013) When you walk in the aisle of a supermarket and look for some coffee, what do you notice? K-cups are taking over the shelf. Keurig's success is well established now. I found two articles talking about its success: THE K-CUP PHENOMENON from CoffeeTalk, and The Buzz Machine-- The inside story of Keurig's rise from Boston.com. Keurig's story can be used for class discussion in the topic of product innovation. No matter how easy and convenient it is, my favorite coffee is still my morning french press. :)