Origin of A Real Transformer in The Future

(10/8/2014) This is the coolest "toy" I want. I bet many transformer fans would like to have one too. A lab from MIT designed this self-assembling robot cubes that can move, rotate, and even jump (watch video below). The amazing design of robot cubes is its modularity, which may one day be applied to difficult construction or exploration that the conditions are totally beyond calculation. If I am the CEO of Hasbro, I would like to get license from this technology and launch a toy for kids, it definitely will be more appealing to kids than the "roboroach". How long does its battery really last?

The RoboRoach stirs some ethic issues of cruel treatment on insects. Definitely it's not a toy for everyone.