Y's Teaching

Monday, May 25, 2015

Southwest Gives Old Airplane Seats New Life

(5/25/2015) Sometime being nice just needs to be creative and it costs nothing. Southwest Airlines's old chairs were destined to landfills when they have done their services. By soliciting creative utilization of its usage, now the real leather from old Southwest Airlines chairs becomes free shoes and soccer balls for some kids in poor African countries.

 
Posted by Yuwen at 10:07 PM No comments:
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Labels: public relations, Social responsibility, Southwest

Tuesday, May 5, 2015

The Packaging Can Just Sell Products

(5/5/2015) There are several creative packaging examples that can just sell the products. They look suggestive, right?






Posted by Yuwen at 6:57 PM No comments:
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Labels: innovation, Packaging
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Disclaimer

This is a teaching blog written by Yuwen Chen. It is a collection of real world business stories that I used in teaching and research. The change of focus follows my teaching preparation and research interest. Along with the business stories that come from online news reports and blogs, I add some of my personal short comments. If you have some good news/reports that you want to share, please feel free to leave a comment on the blog. Thank you!

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