Tuesday, October 11, 2016

Amazon Wants to Get College Students Addicted to Prime

(10/11/2016) Some people worry about the future of US Republican party or conservative. The reason is that in the last two US Presidential elections younger voters have leaned to Democrat party. In many social issues, young generations also support a more open and liberal perspective instead of conservative. The political views, once formed, is often fixed for a long time. This year, all polls show that young voters will lean towards Democrat party again. Definitely the Republican party should worry.
       Will our purchasing behavior be cultivated like our political views?
       If so, then Amazon's pursuing young shopper should make many retailers really worry about their future. Amazon has provided college students with free limited-time Amazon Prime account for years. Now they will go further to cultivate young shoppers in their shopping habits by setting up Amazon virtual store in college campus. The really scary part is: there is no real competition in the market place. Jet.com, Newegg.com, Buy.com are, or Walmart.com are even way too smaller in terms of the services and benefits from their membership. Do you think the retailers should worry about their future?


Friday, October 7, 2016