Showing posts with label consumers. Show all posts
Showing posts with label consumers. Show all posts

Tuesday, October 11, 2016

Amazon Wants to Get College Students Addicted to Prime

(10/11/2016) Some people worry about the future of US Republican party or conservative. The reason is that in the last two US Presidential elections younger voters have leaned to Democrat party. In many social issues, young generations also support a more open and liberal perspective instead of conservative. The political views, once formed, is often fixed for a long time. This year, all polls show that young voters will lean towards Democrat party again. Definitely the Republican party should worry.
       Will our purchasing behavior be cultivated like our political views?
       If so, then Amazon's pursuing young shopper should make many retailers really worry about their future. Amazon has provided college students with free limited-time Amazon Prime account for years. Now they will go further to cultivate young shoppers in their shopping habits by setting up Amazon virtual store in college campus. The really scary part is: there is no real competition in the market place. Jet.com, Newegg.com, Buy.com are, or Walmart.com are even way too smaller in terms of the services and benefits from their membership. Do you think the retailers should worry about their future?


Wednesday, May 21, 2014

How Do Netlfix Users Choose Movies?

(5/21/2014) The result is not surprising. But I am surprised that "75 to 80 percent of what people watch on Netflix comes from the site's recommendations rather than from search" . That percentage is very high. 

Now,according to a Huffington Post's report, Netflix will revise its recommendation to its users. It says in the future they may only give users 3 to 4 more precise recommendation in stead of long grids of movie titles for users to browse. Is it related to Net Neutrality and the fee Netflix pays to the Internet service providers?


Friday, May 10, 2013

Entertainment Subscription Overload

(5/10/2013) Do you have a Netflix account? How about Hulu plus? Pandora? Spotify? How much do you pay per month for these entertainment subscriptions? PBS has an interesting report about subscription overload, very insightful. I think the late comers of entertain subscription services may need to find another revenue model.