Social Media and Damage Control

(11/28/2013) In Thanksgiving morning, I saw this encouraging news. Gap responded to its "make love" Sikh model ad very positively: "Hi there. Thanks for informing us. Can you please follow & DM (direct message) us? We'd like to know the location of this." It makes a difference and turns a negative distraction into a positive PR for Gap. The IQ of a consciousness business matters.


(9/20/2013) In the era of social media, any misfire of an individual can cause huge damage in the whole dynamic. A thoughtless tweet from a professor at the University of Kansas can rally pro-gun group.  We have seen too many examples: employee's tasteless facebook show-offs (Berger King), Politician's mistweet, Kitchen Aid.... See here.

Collective interest now hinges on several individuals. How much more dynamic a human world can be?

Screenshot saved from Huffington Post