Social media messages speak louder than CVs

(10/10/2014) As titles, you just have to click the following link (and answer three questions if you are not FT subscriber) to know what Financial Time's survey say.  Wait for several days, we may be able to get this survey from another website.

The conclusion is:
48% of employers use social media to check applicant's background information.
12% of employers plan to do so.
40% have not planned to do so.

What are most important parts that employers are looking? (sorted by ranking)
1. Posts about drugs and drinking
2. Negative comments about work
3. Improper photos and text
4. Lies about qualification (like the school of graduation, age...)
....

I bet quite a lot of young people will be shot down in top three.