How Jeff Bezos Built Amazon.com

(10/10/2013) There is a very complete story about how Jeff Bezos built Amazon in BusinessWeek.com. Truthful? I don't know. But it definitely opens your eyes and makes you wonder. If Jeff Bezos does not have the personality described in this report, will Amazon still be so successful and let us realize that an online bookstore can become such a 'serve all you need' company?