Thursday, October 31, 2013

Sriracha Might Be In Shortage Soon

(10/31/2013) Do you love Sriracha, the red chili sauce, that you can probably see in many Asian restaurant? Well, it might be in shortage soon in the market. Why? Because it stinks. The court may order the city to shut down its production due to its pungent odors emitting from its California factory. Sriracha is not my favorite chili sauce, so I won't rush into Chinese market. I wonder if other chili sauce companies see this great opportunity to offer promotions and grab some market share from the most loved chili sauce maker?

Newest update (AP|Posted: 10/31/2013 11:03 am EDT): the judge ruled against factory closure. I bet the judge is also a Sriracha lover and (s)he will not allow shortage to happen.

Interestingly, Bloomberg's Business Week has a story about how Sriracha becomes so popular in the US. They sold more than 20 millions bottles in 2002. It always amazes me when I see some American Sriracha lovers just add it on everything...... Well, that is a little bit too much for me.

(11/27/2013) One month later, the news takes a dramatic turn. Now the factory really needs to be shut down. Buy and stock your Srichara now. If you need some substitute for your favorite Srichara, some chefs and experts have their recommendations.


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