Wednesday, October 9, 2013

Quality Control and Customer Expectation

(10/9/2013) I posted this on my factbook today (see the picture below). I was thinking why does the retailer sell jeans so cheap on their website? Well, definitely, the quality control of the production did a very poor job. How can two jeans of the same size (even in the same style, just different wash) has 2-inch difference in waist? Poor supplier selection. Next year, the same supplier probably won't be selected. What is the impression of this online shopping for a buyer like me? I can return it but I feel it is too much work. With the price I pay, I will not waste my time doing that. This over-size jean might be a good fit one day when I really gain weight.

The problem is that I will not buy their product again from the retailer. Why did the retailer salvage these poor quality jeans on their own website? Why didn't it salvage to retailers like TJMax or Ross? If I am a consumer and I find the jeans in TJMax, I will try it on and will not notice the inconsistency of poor quality control. This retailer probably thinks discounting in its own website gets a higher salvage value then sell to TJMax in bulk. Selling on their own will also get consumer's personal information (and it will be good for marketing to customers directly in the future). However, once a consumer loses confidence in the quality, it will probably not come back. I don't think this retailer made a right decision.


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